Not because it wasn't working. Because it was working at the cost of everything I actually cared about. I walked away from a full calendar and a growing waitlist because I couldn't remember the last time I was excited to sit down at my desk. This is the story of what I built after.
Holistic business mentor. Recovering overachiever. The person who will ask you why before she asks you how.
I Built The Business Everyone Wanted. Then I Walked Away From It.
By every metric that matters in the online business world, I had made it.
But I dreaded Mondays. I resented my clients. I was saying yes to things I didn't even want because I couldn't tell the difference anymore between what I wanted and what I thought I was supposed to want.
So I did the thing that made no sense to anyone around me. I cancelled the offers that were making me money. I cleared my calendar. I sat in the discomfort of having nothing to show for myself for a while. And then I started asking a different question.
Not "how do I grow this?" but "what do I actually want my days to look like?" Everything I teach now came from that season.
A few years ago my calendar was full, my revenue was consistent, and I had a full waitlist of people wanting to work with me.
Here's What Nobody Tells You About Getting Everything You Wanted
That question changed everything for me. I realized I'd been treating my business like something to manage and my life like something to protect from it. But they were never supposed to be at odds.
The founders I work with feel this too — the constant negotiation between what their business needs and what they need. I don't think the answer is better boundaries or a more efficient schedule.
I think the answer is looking at why you built something that requires you to abandon yourself to keep it running, and then building differently.
I Stopped Trying to Balance My Work and My Life and Started Asking Why They Felt Like Two Different Things
I drink my coffee slowly and I don't check my phone before 9am. I journal every morning, not because I'm disciplined but because I fall apart a little when I don't. I read more poetry than business books. I take long walks without a podcast. I'm a Scorpio moon and I think that explains more about my mentoring style than any credential could.
I built a business that gives me Fridays off, lets me travel for a month in the fall, and never asks me to perform enthusiasm I don't feel. That's not a luxury. That's the whole point of showing up and building a business so I can live how I want to live.
I live in the Pacific Northwest with my partner and a very opinionated dog named Margot.
When I'm Not Mentoring
If any of those made you exhale a little, you're in the right place. I'm not interested in motivational platitudes or strategies that require you to override every signal your body is sending you. I'm interested in what's actually going on — and building from there.
"You need to post every day."
"If you're not growing, you're dying."
"Sleep when you're dead."
"You're leaving money on the table."
"Have you tried batching your content?"
"You just need to be more disciplined."
THINGS I WILL NEVER SAY TO YOU
Stop Asking What's Scalable And Start Asking What's Sustainable
You're Allowed To Have A Slow Season Without Calling It A Failure
Your Business Model Should Fit Your Monday, Not Just Your Mission Statement
That knot in your stomach when you send an invoice? That's not about the number. It's about what you were taught to believe about deserving it.
You Don't Have A Pricing Problem, You Have A Worth Problem
Money & Worth
You keep telling yourself you'll slow down after the launch. After the quarter. After the next thing. I want to talk about what happens when you stop waiting for permission.
Rest Is Not The Reward For Finishing The List
Energy & Capacity
Not because goals are bad. But because mine were all borrowed from people who wanted a completely different life than I do.
I Stopped Setting Goals And My Business Still Grew
Business & Alignment
Four months of 1:1 work for the founder who's done circling the same patterns. We look at your business, your money stories, your energy, and your capacity to help rebuild a business that's aligned with how you want to live
the Mentorship
1:1 Guidance
My small group cohort for founders who are ready to rebuild on their own terms. Twice a year, 8 weeks, honest conversation, and the kind of reflection that changes how you make every decision after it.